A 30-Year Innovator Transforming the Food & Beverage Industry
Gina Osburn is a highly accomplished leader in the food and beverage sector, specializing in product innovation, renovation, and cost savings. As the Founder and Principal Consultant at GMW Consulting LLC, Gina leverages her extensive expertise to drive profitable growth for companies by developing and commercializing new products, optimizing products and processes, and utilizing consumer-led methodologies. Throughout her career, she has excelled in leading teams, building enterprise capabilities, and ensuring top-tier product consistency and quality.
Gina’s impactful roles at Hain Celestial, a $500MM company, included Director and Senior Manager of R&D for the tea business where she showcased her ability to lead innovation and achieve significant market growth. Her expertise spans a wide range of products, including hot tea, ready-to-drink (RTD) beverages, instant powder mixes, shot products, plant-based beverages, and nutritional supplement beverage products. With decades of experience in the natural and organic food and beverage space, she has built an extensive network of supplier relationships, showcasing her ability to identify, select, and procure high-quality ingredients. Gina's commitment to excellence, efficiency, and collaboration, coupled with her talent for cultivating relationships and developing teams, makes her a trusted advisor for companies aiming to enhance their product offerings and operational efficiency.
Testimonials
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Carlos Barroso
CEO, CJB and Associates
I had the pleasure of working with Gina, whose extensive experience in the CPG industry, spanning roles in quality, auditing, and R&D, has been truly inspiring. Gina has made significant contributions in the confectionery, nutraceutical, and tea industries, showcasing exceptional strengths in innovation, renovation, and cost savings.
One of Gina's career highlights includes launching innovation that resulted in $40MM in growth and the highest repeat levels in the tea category. Additionally, Gina built enterprise capabilities in sensory tools and practices by leading a Center of Excellence, and guided renovation for product continuity.
In addition to these achievements, Gina has demonstrated expertise in many beverage sectors, leading product development for hot tea, kombucha, RTDs, plant-based beverages, energy and sleep shots, and powdered/instant beverage sticks. Her career experience with flavoring products and being an expert taster has ensured the highest levels of product integrity.
Gina is adept at cultivating relationships, developing top talent, and building capabilities. She would be an invaluable asset to any team.
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Ethan Lewis
Founder, Transcend Foods
Gina is the best person in R&D we've ever worked with. She has a really strong ability to develop new products, listen to feedback and improve them quickly. Everyone on our team noticed her amazing attitude and skills to make things taste great and function as needed. She is always our first call when any of our sku's need an adjustment. Can't wait to work with her again
